Why choose us?

  • Locally owned and operated
  • Warm, welcoming atmosphere
  • No commissions – we choose the product that’s best for you
  • Early morning and late evening appointments
  • 60 day risk-free trial period with all hearing aids

Not sure about hearing aids?

We understand. A little apprehension is normal. Consider them an investment in your quality of life. Rest assured, modern aids are more advanced than ever before:

  • discreet and nearly invisible styles
  • better sound quality
  • wireless connectivity to your favourite electronics

News & Information

Aug 11 2017

Noise may have greater impact on musicians than we thought

We have known for some time that excessive noise leads to hearing loss. However, a recent study published in Occupational and Environmental Medicine has shown that the risk to musicians is extremely high . In fact, professional musicians were found to have 4 times the risk of developing hearing loss compared to the general population. That’s no small number.

Noise exposure can lead to permanent hearing loss and tinnitus. So what can be done? It is recommended that professional musicians wear hearing protection at all times. It doesn’t matter what type of music is being played either. If it’s too loud it will cause hearing damage. So, whether you are in a rock band, choir, orchestra, or just playing around in the garage, get out that hearing protection and use it!


For more information please feel free to contact Accurate Hearing at:

Lower Sackville: 902-252-3004

Cole Harbour: 902-406-4327

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Aug 03 2017

Yard work: a source on noise we often don’t think about

It’s midsummer, and for many of you that means time spent out in the yard. But, did you know that some noise from yardwork can be just as damaging to your hearing as industrial noise or noise associated with loud music?

That’s right. We may not think about it, but much of the equipment we use in the yard can be very noisy. Lawnmowers, leaf blowers, whipper snippers, chainsaws and other power tools can reach levels that harm hearing. As a general rule we should always be using hearing protection when using power equipment and tools. After all, popping a pair of earplugs in is much easier than dealing with a lifetime of hearing loss and tinnitus.

For information on custom hearing protection feel free to contact Accurate Hearing at one of our two locations:

Lower Sackville: 902-252-3004

Cole Harbour: 902-406-4327

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Jul 27 2017

A headphone that protects your ears while listening to music

It has become difficult to walk down the street without seeing someone using a set of earbuds or headphones. They have become so ubiquitus that it is unlikely people are going to stop wearing them any time soon. So what’s the next best thing? Consumer electronics company Nakamichi may be working on a solution: a headphone that regulates sound as you listen to music.

Their Edge over-the-ear headphones have a built in A.I. which automatically adjusts the volume. They not only analyse the loudness of the music, but also how long you are listening, because damage to your ears depends on the volume AND length of time you are listening to music. A volume that is safe for half an hour may damage your hearing after several hours. Based on data from the World Health Orgnization, the headphones take length of listening time into account and reduce the volume when this limit is met. For very loud music the headsets will adjust almost immediately, for moderate level music they will kick in and lower the volume when the length of time for that level becomes dangerous.

Hopefully, more companies will follow suit once these headphones hit the market. Ideally everyone would set their music at a low level to protect their hearing. Until then, these types of self regulating headphones seem like a good step toward preventing some forms of noise induced hearing loss.

For more information please contact Accurate Hearing at one of our convenient locations:

Sackville: 902-252-3004

Cole Harbour: 902-406-4327

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Jul 20 2017

New evidence that noise exposure directly damages the brain

As if we didn’t already know noise exposure is not good for us, a recent Italian study has found that noise directly damages the brains of rats. That is, noise doesn’t simply affect the tiny structures of the inner ear, which we already know, but also damages the brain. The research reveals that noise results in changes to DNA, neurotransmission, and structural changes to the brain itself.

While this study was done on rats using high noise levels, we would likely see a similar effect on humans. At the very least we should try to limit noise exposure as much as possible. This means avoiding loud noise where possible and using hearing protection when you are exposed, whether it is for work or play.

For more information on noise exposure and hearing protection please contact Accurate Hearing at one of our locations below.

Sackville: 902-252-3004

Cole Harbour: 902-406-4327


For the study cited above: http://journal.frontiersin.org/article/10.3389/fnana.2017.00049/full


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Jul 13 2017

Common objections to hearing aids and their solutions: Part 4

In this last entry on common objections to hearing aids we will be looking at one we hear fairly often: my friend or family member has hearing aids, but they don’t use them.

There could be several reasons for this. With any new hearing aid there is an adaptation period. Most people have had hearing loss for years before they decide to get hearing aids. As a result the ears and brain need time to adapt to all the new sounds they will be hearing. The world in a noisy place and some people opt to put the hearing aids in the drawer. However, with some effort the brain will adapt to hearing again and the benefits to quality of life will far outweigh any challenges in the beginning.

Everyone’s hearing is also unique. Two people may hear sounds at the same level, but one may be more sensitive to loud sound, or prefer to listen at a different level than the other. As such, hearing aids often have to be adjusted a few times during the adaptation period to tailor them to each individual. If your friend or relative has not fully gone through this process or been back for adjustments then their hearing aids may not be set optimally for their hearing. The key here is to find a good provider that can work through your individual needs with you to set the hearing aids up appropriately.

Something else to consider is how old your friends hearing aids are. Technology is improving all the time. Current hearing aids can reduce or filter out much of the unwanted background noise in many situations, making listening easier. They are also more automatic than ever. Other’s are capable of wireless connectivity to your smartphone and other wireless devices. With all of these features there is a hearing aid that can meet just about anyones needs.

Finally, no two people are the same. No matter what reason, the fact that your friend or relative are having difficulty does not mean that you will too. The only way to know for sure is to try them yourself. You may open yourself up to a world of better hearing.

For more information please feel free to contact one of our clinics.

Lower Sackville: 902-252-3004

Cole Harbour: 902-406-4327

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Jul 06 2017

Common objections to hearing aids and their solutions: Part 3

A very common objection to hearing aids is that people feel they will have a hard time handling them. They may remember parents or grandparents having to constantly fidget with the volume control or perhaps have a hard time changing the batteries. Others feel that there may be too much to learn with new technology.

Fortunately, hearing aids today are much more automatic. Many models will adjust how they process sound depending on whether you’re listening to speech or music, talking on the phone, or watching TV.  Most of today’s models will also automatically adjust the volume with changing levels of background noise. With some state-of-the-art models you may not need to make any adjustments at all. Simply put the aids in and forget about them until it’s time to take them out. For those who do like to have some control, say good bye to tiny buttons and wheels that can be difficult to manipulate. Most aids come with the option of an easy to use remote control, while others are Bluetooth compatible, allowing you to control them directly from your smartphone.

For those with dexterity issues who may have trouble manipulating the batteries, you can get a small magnet with the hearing aids that help you to insert and remove the batteries. Many manufacturers are starting to make breakthroughs with rechargeable batteries as well. These will only become more common as time goes on.

So, whether you like learning about new technology or want something you can put on and forget about, there is a hearing aid for everyone. For more information please feel free to contact one of our clinics.

Lower Sackville: 902-252-3004

Cole Harbour: 902-406-4327


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Jun 22 2017

Common objections to hearing aids and their solutions: Part 2

Last time we discussed cost as a common objection to hearing aids. Another very common one is appearance. I can’t count the number of times I have heard some version of, “Hearing aids will make me look old.”

Here is something to consider: the effects of hearing loss are often more noticeable than a hearing aid. In fact, it is often family and friends that notice hearing loss first because hearing typically decreases gradually enought that we may not realize it ourselves. Missing conversation and continually asking for repetition can be very frustrating for everyone involved.

Hearing aids are also much smaller than they used to be, with models over the ear and in the ear that are nearly invisible. Combine that with the fact that many people now wear ear level devices for Bluetooth phone connectivity and not many will give your hearing aids a second glance, if they notice at all.

With today’s technology you should have no problem finding a model that’s right for you. For more information please contact one of our two location and join us next time for more discussion on the common objections to hearing aids.

Lower Sackville: 902-252-3004

Cole Harbour: 902-406-4327


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Jun 07 2017

Common objections to hearing aids and their solutions: Part 1

Nearly 80% of people who could benefit from hearing aids don’t use them. Why is this? The reasons are varied and range from cost to appearance. Over the next few blogs we will be looking at some common objections to hearing aids and their solutions. So, let’s begin with a look at the first and arguably most common objection: cost.

Cost is often cited as a reason for not using hearing aids. While there certainly is a financial cost, many tend to focus on this to the neglect of the very real cost of untreated hearing loss. These costs range from economic to emotional. On the economic side several studies suggest that on average people with untreated hearing loss have lower household income and higher healthcare costs. The higher healthcare costs may in part stem from the reason discussed below.

On the health side studies have found a link between hearing loss and dementia. It is thought that untreated hearing loss leads to decreased use of the hearing pathway and parts of the brain that process sound, leading to physical deterioration of the cells in these parts of the brain.

Emotionally, hearing loss can lead to social isolation as people withdraw because they cannot hear conversation with family and friends, resulting in increased rates of anxiety and depression.

Given all the effects of untreated hearing loss we can see why it is important to do something about it as soon as we can. The sooner hearing loss is treated the more likely one will maintain their quality of life. For those on limited incomes who may have difficulty affording hearing aids, many clinics, including Accurate Hearing, offer payment plans to help reduce the burden.

So there it is. There really is no reason to delay when treating hearing loss has so many benefits. Next time we’ll look at another common objection: appearance.

For now, if you would like more information, please feel free to contact us at one of our two locations:

Lower Sackville: 902-252-3004

Cole Harbour: 902-406-4327

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May 17 2017

It’s hearing awareness month – have you had your hearing checked?

Question: When should you have your hearing checked?

Answer: Hearing, like your eyes and teeth, should be checked on a regular basis.

“But, how do I know if I’m really having hearing difficulties?” you might ask. If you answer yes to any of the following questions you should have your hearing checked as soon as possible:

  1. Do you often ask people to repeat themselves?
  2. Do others complain that you have the TV or radio too loud?
  3. Do you have difficulty following conversations when there are more than two people speaking?
  4. Do you miss parts of the conversation when there is a lot of noise in the background, such as a noisy restaurant?
  5. Does it sound like others are mumbling or not speaking clearly?
  6. Do you have difficulty hearing when someone is facing away from you, or when you can’t see their lips?
  7. Do you experience ringing, buzzing, or other noises in your ears.

Did you answer yes to any of these questions? If so, phone us to book your appointment today.

Lower Sackville: 902-252-3004

Cole Harbour: 902-406-4327



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May 03 2017

The unseen effects of noise

To some degree we all realize that noise isn’t good for our hearing. But, just how much noise is too much? You might be surprised at what everyday items can impact your hearing.

In general noise levels of 85 dB or higher can lead to hearing loss. To give you an idea how loud this is, many common items such as food blenders, lawnmowers, and power tools operate in this range or louder. Many recreational vehicles and average city traffic also reach 85 dB or higher. Ever go to a movie theater and cringe at the noise level? Many movies often reach well above a safe volume.

Noise has other effects too. Several studies have pointed to the fact that prolonged noise exposure can lead to stress, sleep disturbance, and hypertension.

So what can we do as a society and as individuals to minimize the negative effects of noise? One way is through noise laws that ensure we don’t reach annoying or dangerous levels in certain areas such as apartments and residential neighbourhoods. Hearing protection can also help even when using common items like lawnmowers and blenders.

For more information please contact Accurate Hearing.

902-252-3004 in Sackville

902-406-4327 in Cole Harbour

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