Why choose us?

  • Locally owned and operated
  • Warm, welcoming atmosphere
  • No commissions – we choose the product that’s best for you
  • Early morning and late evening appointments
  • 60 day risk-free trial period with all hearing aids

Not sure about hearing aids?

We understand. A little apprehension is normal. Consider them an investment in your quality of life. Rest assured, modern aids are more advanced than ever before:

  • discreet and nearly invisible styles
  • better sound quality
  • wireless connectivity to your favourite electronics

News & Information

Feb 16 2018

Please note that we will be closed on Monday, February 19th, for Family Day

Have a safe and happy weekend!

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Feb 16 2018

Factors that affect the price of hearing aids

Why do hearing aid prices vary? The answer is the technology and features various modesl come with. Like most electronics such as computers, different models will come with different features. The number and quality of these features will influence the price of the hearing aids. Let’s have a look at some of the most important features when deciding on a hearing aid model.

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Jan 31 2018

Why hearing aids are not like glasses

If you have glasses you probably remember that moment when you were fit with your first pair: the moment the world came into focus. With glasses the improvement in our vision is often dramatic and immediate. Many people who wear hearing aids ask why it is not the same for hearing.

The vast majority of people who are fit with hearing aids also notice a significant improvement in their hearing and quality of life very quickly. However, with hearing aids there is normally an adaptation period, and they do not typically restore hearing levels to exactly 100 percent.

So, why the difference? The main reason is that our hearing system is very complicated. Vision loss requiring glasses is usually a matter of focusing the light on the retina properly. The retina itself works fine, but the lens does not bend the light in away that creates a clear image. Corrective lenses focus the light properly. However, if the retina itself is damaged, further treatment will be needed and corrective lenses may not help, depending on the condition.

The most common form of hearing loss, sensorineural hearing loss, results from damage or loss of tiny hair cells in the inner ear that pick up incoming sound and turn it into an electrical signal for the brain to process. This type of hearing loss is more akin to retinal damage in the eye and therefore difficult to treat. As we loose these inner ear hair cells, not only do we loose volume, but it becomes harder to discriminate sounds. This causes sounds to become distorted or unclear. The more hair cells that are lost, the more distorted sound becomes.

Correcting the loss of volume is fairly simple, we just need to provide amplification to incoming sound. Improving discrimination is more difficult. Once the hair cells are lost, they do not come back. So, any sound amplified by the hearing aid still needs to be converted to an electrical signal by your inner ear. If you have lost a significant amount of hair cells, the incoming sound from the hearing aid can still be ditorted as it passes through the damaged inner ear.

Modern hearing aids can help by clearing up the signal as much as possible. They do this by giving priority to speech and filtering out some unwanted sound such as background noise. These features give the innear ear as clear a signal as possible to work with.

In short, this is why hearing aids are not like glasses. The most common form of hearing loss is more complicated than the most common form of visual impairment. Despite this, hearing aids can offer a great deal of help and improve quality of life dramatically for people who require them.

For more information please contact Accurate Hearing at one of our convenient locations:

Lower Sackville: 902-252-3004

Cole Harbour: 902-406-4327


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Jan 18 2018

How should I clean my ears?

Ever heard the saying don’t put anything smaller than your elbow in your ears? Well, it’s true for the most part. So, if that is the case, how do you get rid of irritating earwax?

Earwax, or cerumen, is a natural occurring substance produced by our bodies. It gradually moves along your ear canal taking dirt, bacteria, and other debris such as dead skin cells with it. It is an entirely natural mechanism that helps keep your ears clean and healthy. Under normal circumstances it works its way out of your ear on its own through jaw movements such as chewing.

If the system is working properly you don’t have to clean your ears, just take a cloth or cotton swab and apply gently to the outside of your ear, around the canal, to get rid of wax that has already worked its way out. DO NOT STICK THE SWAB INTO YOUR EAR CANALS!

Sometimes the wax doesn’t come out by itself, leading to something called impaction. When this happens your ears may become sore, itchy, or feel like they’re full. Your hearing may also be affected so that sounds seem dull or harder to hear. Tinnitus can be another symptom of impacted wax.

If impaction does happen the safest thing to do is see your doctor, where they can remove the wax with special intruments or irrigation. If you want to try to remove it at home you can use wax softening substances such as mineral oil or on of many over the counter solutions. Apply the oil or solution with a dropper and wait for 10 – 15 minutes, then drain the ear by tilting your head or lying on your side. If this method does not work after a week or two, make an appointment with your doctor.

For more infromation please contact Accurate Hearing at:

Lower Sackville: 902-252-3004

Cole Harbour: 902-406-4327


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Jan 10 2018

The connection between your vision and hearing

Did you know that where you are looking may influence how well you hear? A recent study published in Scientific Reports looked at the effect of gaze direction on hearing, with some interesting results. They found that the brain needs to work harder to hear when we are looking away from what we are listening to. This happened even when participants were put in a dark room and asked to either direct their gaze at a speaker in front of them or look away. When they looked away the researchers found that the participant’s reaction times were slower and their brain was more active (working harder to listen for the sound).

What this says is that our eyes and ears work together more than we may realize. Looking at what you are listening to helps you hear it better. It is believed that the brain expects us to be looking at what we are listening too, and it has to work harder to fix the misalignment when we are not looking at the sound source.

For everyday listening, this means it will be easier to follow a conversation if we are looking at the people we are speaking to rather than trying to listen when they are behind us or in another room. This is especially important for people with hearing loss, where the ability to follow conversation is already compromised. Being able to see someone’s face also provides us with non verbal cues that help us determine what they are saying.

For more information please feel free to contact Accurate Hearing at:

Lower Sackville: 902-252-3004

Cole Harbour: 902-406-4327


Link to the cited study: https://www.nature.com/articles/s41598-017-04475-1

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Dec 29 2017

Happy New Year from Accurate Hearing

Accurate Hearing will be closing at 11:00am on Friday, December 29th for the New Year weekend and returning to regular hours on Tuesday, January 2nd.

Happy New Year!

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Dec 14 2017

Beware of noisy toys

Noisy toys that emit music, beeps, sirens and other loud sounds can be great fun for kids, but more than likely a little annoying to the adults around them. Besides the annoyance, did you know they could potentially put children’s hearing at risk?

That’s right, children’s ears are especially sensitive to noise, so, special care should be taken not to expose them to too much. Instead of something that emits a lot of noise, consider something a little quieter this Christmas. Board games, puzzles, Lego and other building sets are great ideas that won’t harm sensitive ears.

Of course they may have their heart set on the latest noisy gadget, so, just keep the noise level in mind as the big day approaches.

For more information or to have your hearing evaluated please contact Accurate Hearing at one of our convenient locations below:

Lower Sackville: 902-252-3004

Cole Harbour: 902-406-4327

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Dec 08 2017

Communication tips for the Holidays

The Holiday Season will soon be upon us and with it many social gatherings at work and home. For people with hearing loss these often noisy situations can be very difficult. Below you will find some tips for making communication easier.

If you have a hearing loss:
1. Make sure to face the person or persons you are speaking with whenever possible. Whether we realize it or not we all use facial cues for context, and this helps us understand what is being said. This takes on even more importance if you have a hearing loss.
2. Try to avoid background noise as much as possible. For example, if you go out to a noisy restaurant try to sit as far from the main entrance and the kitchen as possible. If one is available try sitting at a booth rather than an open table. When at home try to reduce distracting noise from televisions, computers, and radios.
3. Make sure your hearing aids are in good working order if you have them. Regular cleaning and maintenance is imprtant to keep them working optimally.

If you are hosting someone who has a hearing loss:
1. Make sure the dining area is well lit as this can help people see the facial cues of others at the table.
2. If someone does not understand what you said, try re-phrasing it with different words rather than repeating the same sentence again.
3. Try to reduce as much of the background noise as possible by turning off televisions, radios, and other sources of noise.

We hope these tips will help you and your loved ones make the most of this Holiday Season. If you have any questions regarding hearing or would like to book an appointment please contact us at one of our convenient locations.

Lower Sackville: 902-252-3004

Cole Harbour: 902-406-4327

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Nov 23 2017

Could your daily commute contribute to hearing loss?

It is a fact of life that cities are noisy places. Could that noise be contributing to hearing loss?

A recent study conducted in Toronto suggests yes, it could. Measurements were taken in various vehicles: subway, streetcars, buses and cars, and while waiting on the street or platform. While the average noise did not reach levels that would cause hearing loss, short bursts of noise such as squeeling brakes and screeching tires did.

Over time continued exposure to loud bursts of noise can lead to permanent hearing loss and tinnitus. So, what’s the answer? Hearing protection such as custom or foam plugs could help protect our ears from short bursts of noise while commuting to and from work.

For more information please contact Accurate Hearing at:

Lower Sacville: 902-252-3004

Cole Harbour: 902-406-4327


For the study please see the link below:


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Nov 15 2017

Everything you want to know about tinnitus part 5: Management

So, you have been diagnosed with tinnitus. What now? Treatment of tinnitus will largely depend on the cause.

Sometimes tinnitus is caused by a reversible condition such as earwax, fluid, or other obstructions in the outer and middle ear. In these cases simply removing the obstruction will usually alleviate the tinnitus.

If your tinnitus is due to hearing loss, especially noise induced hearing loss, then it is mostly likely a permanent condition. Though there is no cure, tinnitus can be managed through a combination of counselling and sound therapy.

The main thing to remember about tinnitus is that quiet is the enemy. For most people, the more quiet their environment, the more they notice their tinnitus. This is because noise tends to distract us from the tinnitus, effectively masking or covering it up. So what do you do when you are in a quiet room or lying down to sleep?

Masking the tinnitus with an outside noise has been proven to be an effective way to manage tinnitus for most people. It can be as simple as a fan on the table or at your bedside. For more severe cases noise generators called tinnitus maskers are available with everything from white noise to nature sounds to choose from.

Hearing aids have also been proven to help by amplifying sounds that you have been missing, which in turn helps mask the tinnitus. Most models also have a tinnitus masker built in, which can be accessed at the push of a button. With the advent of wireless hearing aids you can also link your phone or other devices to stream sounds or music directly to your hearing aid, greatly expanding the number of options for masking your tinnitus.

The point here is that if you have tinnitus you don’t have to suffer in silence. Contact your local hearing health care professionals for an assessment and to go over treatment options. For more information or to book a tinnitus or hearing evaluation contact Accurate Hearing at one of our locations below:


Lower Sackville: 902-252-3004

Cole Harbour: 902-406-4327

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