Why choose us?

  • Locally owned and operated
  • Warm, welcoming atmosphere
  • No commissions – we choose the product that’s best for you
  • Early morning and late evening appointments
  • 60 day risk-free trial period with all hearing aids

Not sure about hearing aids?

We understand. A little apprehension is normal. Consider them an investment in your quality of life. Rest assured, modern aids are more advanced than ever before:

  • discreet and nearly invisible styles
  • better sound quality
  • wireless connectivity to your favourite electronics

News & Information

May 04 2018

How noise can affect our dining experience

In our last post we discussed tips for hearing in noisy restuarants. Diffuculty communicating is the most obvious way noise affects our dining experience. But, did you know that noise may also affect our sense of taste too?

Thats right. A recent study published in the journal Flavour found that noise can impact how we perceive the taste of our food. In particular the the study found that taste for salty and sweet food was diminished when loud background noise was present. Though the biological mechanism for this is not well understood yet, the effect seems to be real with a statistically significant difference in the the way food tasted to those exposed to noise versus those who were not. Future research in this area will hopefully shed light on why this occurs.

How about you? Have you noticed your enjoyment of food change based on the background noise level? Feel free to leave a comment here or on our Facebook page. For questions or to book an appointment please contact one of our convenient locations below.

Lower Sackville: 902-252-3004

Cole Harbour: 902-406-4327


Leave a comment

Apr 25 2018

Tips for dining out

It probably comes as no shock that restaurants can be very noisy places. We have all likely had the experience of straining to hear someone across the table. This becomes even more difficult if you have a hearing impairment.

Below we have listed some tips for hearing better in noisy restaurants. While this list is primarily intended for those with hearing impairment, most of these strategies are useful for anyone interested in hearing better while dining out.

  • Find the quietest spot to sit in the restaurant. For example, try to stay away from tables near the kitchen or entrance, where extra traffic can create more noise. Considering asking the staff to seat you in the quietest spot.
  • If a booth is available take that rather than an open table as the high backs of the booth can buffer some of the noise.
  • Consider going at non-peak hours. If feasible try going a little before or after the lunch or dinner rushes.
  • If the restaurant is playing music, consider asking them to turn the volume down.
  • If you have a hearing loss and are comfortable telling people, inform the staff so that they can make appropriate accommodations.

Try some of these strategies for a more comfortable dining experience next time you are out. Have any other tips or suggestions? Feel free to comment below or on our Facebook page.

We can also be contacted at one of our two convenient locations below:

Lower Sackville: 902-252-3004

Cole Harbour: 902-406-4327

Leave a comment

Apr 12 2018

Can permanent hearing loss be ‘cured by medication?

The short answer to the above question is not yet. However, research is moving us in that direction and hearing loss that was once thought permanent may be reversible one day.

For example recent research from USC and Harvard has led to the development of a drug that can be delivered to the inner ear and stay there. According to the researchers, previously tested drugs often dissolved in the fluid of the inner ear, reducing or nullifying their effectiveness. The first step is creating a drug that stays put in the middle ear so that it can do what it needs to do. That is exactly what these researchers have done.

Now this was only tested on tissue in a petri dish. Many more studies are waiting to be done on live subjects, so a marketable drug is still years away. For now, a hearing aid tailored to your specific needs is the best treatment for permanent hearing loss.

For more information please contact Accurate Hearing at one of our convenient locations below:

Lower Sackville: 902-252-3004

Cole Harbour: 902-406-4327


For the study referenced please follow the link below:


Leave a comment

Mar 15 2018

The impact of hearing loss on the brain

For Brain Awareness Week (March 12-18) we thought we would highlight the impact of hearing loss on cognitive function. Several studies in recent years have shown a link between cognitive decline and hearing loss, with higher risks of dementia in people with hearing loss, especially untreated.

Continue reading

Leave a comment

Mar 02 2018

How do Roosters maintain their hearing?

For today’s blog we thought we would deviate a bit and give you some interesting animal facts.

Now, if you have ever heard a Rooster crowing you know the sound can be quite loud. In fact, researchers who recorded Rooster calls found that some can be well over 100 decibels; loud enough to cause permanent hearing damage. Fortunately, the sound drops off quickly the further you get from the animal, so farmers don’t have to worry about hearing loss from these loud calls. What about the Rooster? The sound at their ear canals from their own crows was measured at 100 plus decibels. This begs the question: do Roosters lose their hearing from the noise of their own calls?

Well, the researchers wondered the same thing. What they found is that Roosters ear canals close off when they open their beaks to crow, essentially creating a built in earplug. This is how they maintain their hearing in the face of such loud calls.

If only we humans had a similar mechanism to protect our hearing. However, we must rely on putting in earplugs when immersed in loud noise, so make sure to put in your ear protection when working or playing around noise.

For more information on hearing and noise please contact Accurate Hearing at one of our convenient locations:


Lower Sackville: 902-252-3004

Cole Harbour: 902-406-4327

Leave a comment

Feb 23 2018

Not every hearing loss is the same

Hearing loss is complex: no two people are exactly the same. By extension there is no single treatment plan that will work for everyone. Have you ever heard someone say they do well with their hearing aids, but their friend keeps them in the drawer, or vice versa? It may be that they need different approaches to treatment, or their hearing loss may be more difficult to treat than someone else’s. So what makes individual hearing so unique?

Continue reading

Leave a comment

Feb 16 2018

Factors that affect the price of hearing aids

Why do hearing aid prices vary? The answer is the technology and features various models come with. Like most electronics such as computers, different models will come with different features. The number and quality of these features will influence the price of the hearing aids. Let’s have a look at some of the most important features when deciding on a hearing aid model. Continue reading

Leave a comment

Jan 31 2018

Why hearing aids are not like glasses

If you have glasses you probably remember that moment when you were fit with your first pair: the moment the world came into focus. With glasses the improvement in our vision is often dramatic and immediate. Many people who wear hearing aids ask why it is not the same for hearing. Continue reading

Leave a comment

Jan 18 2018

How should I clean my ears?

Ever heard the saying don’t put anything smaller than your elbow in your ears? Well, it’s true for the most part. So, if that is the case, how do you get rid of irritating earwax?

Earwax, or cerumen, is a natural occurring substance produced by our bodies. It gradually moves along your ear canal taking dirt, bacteria, and other debris such as dead skin cells with it. It is an entirely natural mechanism that helps keep your ears clean and healthy. Under normal circumstances it works its way out of your ear on its own through jaw movements such as chewing.

If the system is working properly you don’t have to clean your ears, just take a cloth or cotton swab and apply gently to the outside of your ear, around the canal, to get rid of wax that has already worked its way out. DO NOT STICK THE SWAB INTO YOUR EAR CANALS! Continue reading

Leave a comment

Jan 10 2018

The connection between your vision and hearing

Did you know that where you are looking may influence how well you hear? A recent study published in Scientific Reports looked at the effect of gaze direction on hearing, with some interesting results. They found that the brain needs to work harder to hear when we are looking away from what we are listening to. This happened even when participants were put in a dark room and asked to either direct their gaze at a speaker in front of them or look away. When they looked away the researchers found that the participant’s reaction times were slower and their brain was more active (working harder to listen for the sound). Continue reading

Leave a comment